Taylor Swift's Floral Dress Comes From a Surprisingly Familiar Brand
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Amanda FamaThu, June 4, 2026 at 10:22 PM UTC
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The moment spring temps surpass 70°F, I automatically pull the dresses to the forefront of my closet. Right now, my warm-weather wardrobe is specifically packed with breezy floral midis that basically scream "summer"—and after seeing one of Taylor Swift's latest looks, I need to make room for another outfit in my armoire.
Earlier this season, the singer-songwriter was seen in New York City with her fiancé, Travis Kelce. She was wearing a dress—which I later noticed is from celebrity-loved brand, DÔEN—that's designed with lightweight, pale-yellow cotton fabric covered in a wispy floral pattern. The drawstring neckline (which she wore off the shoulders) supports dainty puff sleeves, and the smocked bodice adds to its charm. In my opinion, it's giving major "Love Story" vibes.
Aeon - Getty Images (Aeon - Getty Images)
Usually, when I see Taylor Swift's outfit choices, I assume they cost a lot of money (or are already sold out). But I was shocked to find this exact dress online and in stock. And it doesn't cost thousands—though it is a splurge.
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Although the Ashlynn Dress in Sunshine Prairie Rose is sold out on the DÔEN site, it's available at other retailers, like Net-a-Porter and Saks Fifth Avenue (it's a few dollars cheaper at the latter).
I wouldn't be surprised if this dress sold out at other stores soon—but if it does, you don't have to worry. There are other dresses available that give a similar vibe at a more affordable price point.
If you're sticking with DÔEN, though, go ahead and treat yourself. The brand is having a big moment, after all. Aside from Taylor, we've seen celebrities like Selena Gomez wearing dresses from the company (this one, to be exact). We also noticed Dakota Johnson flaunting the Frederica Top in April, and it's currently sold out.
So trust me, now's the time to buy Taylor's dress before it's totally unavailable!
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